According to Chuck Jones, from Forbes.com, Android is dominating the smartphone market share in US. Kantar Worldpanel, a leading provider of targeted market monitoring, research and analytics, states that for the three months ending January 2013, Android owned 49.4% of the market share while Apple slid to the number two position (45.9%). Microsoft trailed at 3.2%.
Why is iPhone now be losing market share to Google’s Android? A quick and simple answer would be the price. As Rob Jackson writes on phandroid.com, one can’t simply rely on the price tag seen at the cell phone retailer. With incentives, rebates, spreading the purchase price across the life of a two year contract, varying features and different memory capacities and battery life, it’s hard to compare apples to apples, or Apples to Androids, in this case.
Kanter says that the average price of an iPhone ($130.00) was comparable with Android ($127.00) during the research period ending October 2012. During this latest period, iPhone increased to $146.00 while Android’s average price dropped to $95.00.
Media hype about Samsung Android phones might have contributed to the situation. With television, radio and all manner of viral marketing campaigns, including social media, Samsung phones earned 60.3% of Sprint’s smartphone sales according to Lance Whitney of news.cnet.com. Samsung’s Galaxy S3 alone earned 39 percent of all of Sprint’s smartphone sales.
Bad press could account for iPhone slipping a little as well. We’re not talking about the death of Steve Jobs, though some say that the newer products aren’t quite up to snuff. Media everywhere has had something to say about Apple’s internal audit where the company admits 106 children, 74 being under the age of 16, were employed at 11 of the factories where Apple products were made overseas. While the company has openly admitted this and pledged to correct the issue, social media “shares,” “likes,” and re-tweets keep the story alive in the public eye.
As far as what happened in the Zhengzhou, China factory last year, Philip Elmer-DeWitt, tech.fortune.com, may have said it best: “Crippling strike? Minor dispute? In the long run, it almost doesn’t matter.” 3000-4000 workers might have gone on strike about quality standards. One quality inspector might have been beaten by coworkers. The real story is unclear but the bad press might account for the loss of some of the market share just the same.
About the Author:
Louis Rossmann is a straight shooting tech guy who specializes in repair and LCD replacement. Contact him through his Rossmann Supply website.